Digital Marketing, Social Media & Marketing Strategy

Fixing the Broken Culture of SEO Metrics – SEOmoz

This post on SEOmoz by far is one of the best explanations of: What to focus on for SEO Why to focus on it What KPI's to measure What KPI's to ignore Success for SEO's in the futur ...

BlueGlass is Closing its Doors?

"Wow" is the first reaction as BlueGlass was the company I looked to as an agency who is doing it right. They have a great content marketing strategy around their brand and have a ...

Sick of SEO Snake Oil Salesmen?

I am active on a few SEO and Marketing forums and I'm concerned. There are new members coming on to these forums and I see the same old stuff being shoveled every day. "10 billion ...

My Book is Available for Free for 2 days Only – Get It Now

Get Advanced Traffic Strategies for free for 2 days only http://www.amazon.com/dp/B00ACXJ1KK/ Amazon has a cool service called KDP Select - https://kdp.amazon.com/self-publishing/h ...

Marketing Should Be a Profit Center, Not a Cost Center

This article was written by Tim Williams - but man did it hit home! I have used these words so many times and with online marketing evolving to the level it has today - its a real ...

Robert Cialdini Science of Persuation Video

Robert Cialdini is someone I have followed for years now. His book "Influence: The Psychology of Persuasion" was first published in 1984. I think a few people might have started ...

Advanced Traffic Strategies for Online Marketing

I recently published my first book on Amazon Advanced Traffic Strategies for Online Marketing - check it out here I will be speaking at the Bay Czech Professionals Event on Decembe ...

Fixing the Broken Culture of SEO Metrics – SEOmoz

Posted by: Mark Kithcart + Posted date: April 28, 2013 In: Content Marketing, quant based marketing, SEO | comment : 0

This post on SEOmoz by far is one of the best explanations of: What to focus on for SEO Why to focus on it What KPI's to measure What KPI's to ignore Success for SEO's in the future Watch the video at the link and listen and watch for these specific statements: "Getting us all the way down from these what I call "leading indicator metrics" down to the business KPIs. Business KPIs, the things that indicate t ...

BlueGlass is Closing its Doors?

Posted by: Mark Kithcart + Posted date: April 26, 2013 In: Content Marketing, Entreprenuers, SEO | comment : 0

"Wow" is the first reaction as BlueGlass was the company I looked to as an agency who is doing it right. They have a great content marketing strategy around their brand and have a solid set of focused services to offer their clients and a talented team to execute on those services. So what happened is the questions that are being asked. Is SEO Scalable? This blog post from Search Engine Round Table does s ...

Sick of SEO Snake Oil Salesmen?

Posted by: Mark Kithcart + Posted date: April 23, 2013 In: Content Marketing, Conversion, Internet Marketing, SEO | comment : 0

I am active on a few SEO and Marketing forums and I'm concerned. There are new members coming on to these forums and I see the same old stuff being shoveled every day. "10 billion SEO back links to your site for 1 cent." The Bad: Ok I am exaggerating a bit - but only a little bit. It has really gotten out of control. Google has done a great job in cleaning up their SERPs (Search Engine Results Pages) as t ...

My Book is Available for Free for 2 days Only – Get It Now

Posted by: Mark Kithcart + Posted date: March 17, 2013 In: Advanced Traffic Strategies for Online Marketing | comment : 0

Get Advanced Traffic Strategies for free for 2 days only http://www.amazon.com/dp/B00ACXJ1KK/ Amazon has a cool service called KDP Select - https://kdp.amazon.com/self-publishing/help?topicId=A6KILDRNSCOBA This allows an author to give their book away for free for only 5 days in a 90 day period. As a side note - they do not have to be consecutive days. I am taking advantage of 2 days to give my book away f ...

Marketing Should Be a Profit Center, Not a Cost Center

Posted by: Mark Kithcart + Posted date: February 20, 2013 In: Content Marketing, Conversations, Internet Marketing, quant based marketing | comment : 0

This article was written by Tim Williams - but man did it hit home! I have used these words so many times and with online marketing evolving to the level it has today - its a reality. Not only is it a reality - this is how all marketing initiatives should be run in every company - no exceptions. Marketing is now fully quant-based. If you are not running quant-based programs then I truly believe you shoul ...