Comments on: Tweeting Cars from Ford – What Next Your Toaster Updates Your Facebook Status? http://markkithcart.com/25/tweeting-cars-from-ford-what-next-your-toaster-updates-your-facebook-status/ Marketing & Social Media information, tips and case studies Tue, 09 Mar 2010 09:53:14 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Mark http://markkithcart.com/25/tweeting-cars-from-ford-what-next-your-toaster-updates-your-facebook-status/comment-page-1/#comment-15 Mark Sat, 06 Feb 2010 04:40:52 +0000 http://markkithcart.com/25/tweeting-cars-from-ford-what-next-your-toaster-updates-your-facebook-status/#comment-15 Thanks for visiting Beth. I do agree with you I think Scott is very measured in his approach to Social Media. I think the ROI I was referring to was giving the Fiesta to social media users and getting their feedback over 6 months - Brilliant!<br><br>But did it bring a tangible ROI - not sure. And yes ROI can measured in many ways. How do you measure ROI for social media campaigns? Thanks for visiting Beth. I do agree with you I think Scott is very measured in his approach to Social Media. I think the ROI I was referring to was giving the Fiesta to social media users and getting their feedback over 6 months – Brilliant!

But did it bring a tangible ROI – not sure. And yes ROI can measured in many ways. How do you measure ROI for social media campaigns?

]]> By: Beth G http://markkithcart.com/25/tweeting-cars-from-ford-what-next-your-toaster-updates-your-facebook-status/comment-page-1/#comment-14 Beth G Thu, 14 Jan 2010 03:45:24 +0000 http://markkithcart.com/25/tweeting-cars-from-ford-what-next-your-toaster-updates-your-facebook-status/#comment-14 Great post & I have seen Scott Monty speak at events in the past & is great. Sounds like Ford is taking it a step further but I disagree with the fact that Scott is "experimenting" and there is no ROI. ROI may not always be measured in dollars and he takes a very specific approach to developing social media plans. B~ Great post & I have seen Scott Monty speak at events in the past & is great.

Sounds like Ford is taking it a step further but I disagree with the fact that Scott is “experimenting” and there is no ROI. ROI may not always be measured in dollars and he takes a very specific approach to developing social media plans.

B~

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