Comments on: Tweeting Cars from Ford – What Next Your Toaster Updates Your Facebook Status?

By: Mark

Mark — Sat, 06 Feb 2010 04:40:52 +0000

Thanks for visiting Beth. I do agree with you I think Scott is very measured in his approach to Social Media. I think the ROI I was referring to was giving the Fiesta to social media users and getting their feedback over 6 months – Brilliant!

But did it bring a tangible ROI – not sure. And yes ROI can measured in many ways. How do you measure ROI for social media campaigns?

By: Beth G

Beth G — Thu, 14 Jan 2010 03:45:24 +0000

Great post & I have seen Scott Monty speak at events in the past & is great.

Sounds like Ford is taking it a step further but I disagree with the fact that Scott is “experimenting” and there is no ROI. ROI may not always be measured in dollars and he takes a very specific approach to developing social media plans.

By: Beth G

Beth G — Thu, 14 Jan 2010 03:45:00 +0000

Great post & I have seen Scott Monty speak at events in the past & is great.