“Wow” is the first reaction as BlueGlass was the company I looked to as an agency who is doing it right. They have a great content marketingDrip Marketing Campaigns Infographic. Read more ... » strategy around their brand and have a solid set of focused services to offer their clients and a talented team to execute on those services. So what happened is the questions that are being asked.
Is SEO Scalable?
This blog post from Search Engine Round Table does shed some light on some of the issues surrounding the apparent BlueGlass wind-down. The comments section is a good read as well as it seems some believe that SEOSEO Infographic for Beginners and a Checklist for the Experts. Read more ... » is not scalable unless its a platform play (much like SEOMozThe SEOmoz Top 10 Newsletter - A MUST HAVE!. Read more ... » – I’m a paying Mozzer BTW). I’m not so sure about that as SEO has always been a misnomer of sorts and sites should “naturally” rank and have authority. But there is an architecture that is needed to satisfy the spiders and robots to adequately place you in the rankings and I’ve always been a big advocate for years that good, solid quality content always wins. So its about education, tools and systems for companies to employ “SEO” to their sites. However, I have noticed a surge in the need for SEO’s (seems like there are always several job listings on any given day for SEO’s) which has morphed dramatically in the last year and has become a interconnected network of activity that includes community management, socialIf Social Media were a High School – from Flowtown. Read more ... » signals, quality content generation and value laden information contained in a nice neat package.
The SEO clients I work with are in the game for the long haul so the Fiverr 1 billion back links package isn’t for them….SEO is a very involved engagement today.
What does it take for a Company like BlueGlass to Win in SEO?
I do believe that a systems approach rather than a platform approach can solve a lot of the SEO scalability issues. I have been able to create a systems approach to reporting and executing on keyword research and on page SEO programs for clients. That leads into a systematic approach to off page SEO and content strategyContent Marketing – The New Moneyball!. Read more ... » development and execution. I give clients the option to have their internal team execute or have my team execute. Can it work and scale? Absolutely Yes.
But then there is the business side of any company. It includes operations, AR/AP, business development, people management, benefits management, compensation management and financial/fiscal management. There-in lies the “trick” for a lot of companies. I truly believe BlueGlass had the talent to execute on strategy and tactics and even build systems and processes to scale the workflow for their clients; however, was the management team an extension of the technical team? Only BlueGlass knows the answer to that question but I can attest first-hand that the management and the leadership of the business belongs in the hands of a team that can, and has, managed businesses SUCCESSFULLY in the past.
What is the Net-Net?
Do what you do best and have a passion for (I will do Digital MarketingForget the Benefits and Features - Know your "Why". Read more ... » all night long and be surprised when the sun comes up because I think its only 11:00 pm). The trouble seems to start when you end up wearing too many hats and getting into areas that are not even remotely something you want to do. You do the things you love with care, expertise and love. You do the things you dislike so you can do the things you love – and rarely are they done with care and never with expertise. Know when to turn the reins over to the experts & professionals in their field.
I learned long ago from a mentor that told me to focus on my strengths and not my weaknesses. Because my strengths were where my passion was rooted. Weaknesses are weak for a reason – don’t ask why – just don’t focus there. Think about it – if we focus on our strengths we become the best at our passion. If we focus on our weaknesses it prevents us from truly realizing our maximum potential and our weaknesses just become mediocre at best.
Be the best YOU that you can be and focus on your strengths.