This article was written by Tim Williams - but man did it hit home!  I have used these words so many times and with online marketing evolving to the level it has today - its a reality.  Not only is it a reality - this is how all marketing initiatives should be run in every company - no exceptions. Marketing is now fully quant-based.  If you are not running quant-based programs then I truly believe you shoul ...

Niche Content Marketing! What?s All The Buzz About?By Margaret AlbrightIs Niche Content marketing really going to stand the test of time? Will the websites you build today still be making money next year or ten years from now? The answers to those questions is YES! More about why soon. Niche content marketing is the latest craze, the biggest boom. Why? Because savvy marketers see a great opportunity when it ...

I do have an obsession with the moniker "Let's make it go viral" but not in a good sense.  I hate those five words "Let's make it go viral" - the leading word that spurns the hate for this moniker is "make".  I don't think you can make anything go viral much less a viral video - see my last post on viral video and the research that supports this.  Yes there some exceptions but how much did you pay to "make" ...

SXSW Interactive 2011 Worth it or Not? I'm still trying to figure that out. As it sits right now I'm nonplussed and mildly amused at the "short on content/long on parties" atmosphere.  Check this comic out from the Oatmeal - sums it up perfectly - http://theoatmeal.com/comics/sxsw I'm not sure what I expected but it sure wasn't what I experienced.  Knowing that some of the best and brightest minds from the ...

It's been busy, but a great busy.  I find myself feeling antsy if I'm not "connected" in some way to the strategies that are driving creative value on a daily basis.  Hopefully everyone gets to experience a point in their life where work is not work and play becomes the puzzle, challenge or game that others might call work. Being at TEDx today and speaking to Rooly Eliezerov about the Innovation Summit tomo ...