I am active on a few SEO and Marketing forums and I'm concerned. There are new members coming on to these forums and I see the same old stuff being shoveled every day. "10 billion SEO back links to your site for 1 cent." The Bad: Ok I am exaggerating a bit - but only a little bit.  It has really gotten out of control.  Google has done a great job in cleaning up their SERPs (Search Engine Results Pages) as t ...

Robert Cialdini is someone I have followed for years now.  His book "Influence: The Psychology of Persuasion" was first published in 1984.  I think a few people might have started to learn about Robert Cialdini at that point but his big hit came later and the internet definitely fueled his popularity.  I also purchased an audio of Robert Cialdini speaking at Stanford which is excellent and has new informati ...

Objective: Run Facebook ads to get targeted traffic and get membership to the STG Community site. Method: Facebook ads that were run: Facebook ad #1 was started on Monday, June 21st and stopped on Friday, June 25th.  This Facebook ad depicted the STG logo and asked for “help” and then pointed them to the community website.                       Facebook ...

Another great infographic by Pardot. These guys really understand drip marketing co-mingled with content marketing.  I just got off a webinar on content marketing sponsored by Pardot and received the infographic on drip-marketing, coincidence? Nope. Think about it a prospect gets off of a webinar and is all juiced about setting up a content marketing strategy and they were told they need to use drip campaig ...

Content Marketing is a New Game Content marketing is evolving. Earlier SEO was a cinch, as one could just plug in the most searched or popular keywords in the written content, build links, and BAM your page gets indexed and optimized in just few clicks! However, now the rules have changed and it is a much smaller field we are playing on as so many new updates have been made in the past one year than the pas ...