I do have an obsession with the moniker “Let’s make it go viral” but not in a good sense. I hate those five words “Let’s make it go viral” – the leading word that spurns the hate for this moniker is “make”. I don’t think you can make anything go viral much less a viral video – see my last post on viral video and the research that supports this. Yes there some exceptions but how much did you pay to “make” a video go viral?
Enter the Expert from YouTube on Viral Video:
Kevin Allocca is YouTube’s trends manager. He watches video – that’s his job (sounds like my son’s job since he seems to live on YouTube). Kevin has identified the 3 steps for a viral video:
Tastemakers
Communities of participation
Unexpectedness
This Ted Talk by Kevin is an excellent way to understand the inner workings and case studies of why videos go viral. From an analysis of the “Double Rainbow” to the song “Friday” Kevin walks you through the anatomy of a viral video.
The Ted Talk Viral Video Analysis by Kevin Allocca:
I believe SEO is still the fundamental foundation for everything we do online to help us drive to discover our target audience (or have them discover us) and resultantly get those targeted folks to take the action once they find our online assets and collateral.
Some earth shaking shifts are happening in the Google/SEO/Social Media arena that are going to get folks talking for a few weeks on what it all means and if the changes Google is making will stick.
Social Media is being influenced and affected by Google’s ranking algorithms – we’ve seen hints. I just noticed today that Facebook video is ranking individually and is also viewable via a google search – take a look!
I have a long term client who is now ranking for several positions on Google for a particular key phrase – but notice #10. The cool thing is the video plays WITHOUT being logged into Facebook.
So, will this stick and if so does that mean Facebook is a new SEO hot spot?
I have always been a big believer in the fact that you can intentionally set yourself up for success in Social Media but you must do it with solid SEO principles if you want to be on-purpose with your programs. What do you think? Is SEO still the foundation even when it comes to Social Media?
LeapFish released a new traditional, social and real-time search experience today.
I think a lot of people will perceive this as a release of “just another search engine” if they just read a press release or post and fail to go to the site. That couldn’t be further from the truth with this new version of LeapFish. This is the first search engine that allows socialization of all discovered content at the click of a button.
Social media adoption is at unprecedented levels and content is truly becoming “king” as engines like LeapFish allow a simple sharing mechanism that is integrated into the search stream.
From the Press Release:
“Aside from the Web’s growing size and variety there is an emerging duality of “real-time” and “traditional,” which now requires a completely different search experience. One that includes both the content and the “contributor” in the search experience, such that both traditional and real-time searching and sharing are integrated seamlessly in our use of this Living Web,” said Ben Behrouzi.”
This, in my opinion, was the missing step to a much larger movement in the search industry that is now moving away from static links and search results to a more dynamic search and socialization experience.
The best part of this release is that the combined searching and sharing functionality is only one of the incredibly innovative features that users will have access to when using LeapFish. My favorite feature is the customizable homepage that have feature-rich proprietary Twitter and Facebook apps that allow me to interact with my social communities without leaving my “personal dashboard to the web”.
The internet has always changed at a rapid pace. Recently (in the past 2 years) there has been a growing movement of real-time user generated interactions and content that is creating a completely new “internet” fueled by twitter, facebook and social media, essentially being fueled by “US”.
Ben Behrouzi, posted an article today that captures the movement of the real-time web and how there is a need for integrating and sharing this new mountain of content that is created daily and how “WE” are creating the new “Web that will take the form of a living breathing database”.
“What is clear is that our daily use of the Real Time Web’s driving platforms — Twitter, Facebook and the like — is unprecedented. The Internet is no longer simply just a disconnected 3rd party container of tops down aggregation, “We” is now part of its determination. And, search as we know it will soon change to accommodate, thereby delivering a completely different experience of the Web.”
The new web will require new tools to address the bottoms up approach to content and interactions that occur in real-time. Ben Behrouzi does an excellent job of giving us a sneak preview as to why this movement is critically important to the search industry and how “WE” are influencing the internet today.
Ben Behrouzi, CEO of LeapFish, was interviewed by the Search Cowboys blog last week. It is a deeper discussion of where LeapFish is going and why LeapFish is not just a meta-search engine or another aggegator in a sea of new engines that are appearing on a regular basis.
Ben Behrouzi in a quote to Search Cowboys makes it very clear where he believes search is going and especially where LeapFish is going to focus;
“We live in a time with a very multimedia and sophisticated Internet and we believe its time our search tools function in a similar way. LeapFish is undertaking a progressive and systematic application of advancements and innovations in search over the next several years that empowers users with the ability to access more of the multimedia web as well as interact with the data they find in a whole new way”
Search is heating up with a Microsoft/Yahoo partnership that was just sealed, Twitters new homepage and Google slowly sneaking in new features. Search is also evolving into a fresh, new, real-time and engaging experience for the user.
Kevin Allocca is YouTube’s trends manager. He watches video – that’s his job (sounds like my son’s job since he seems to live on YouTube). Kevin has identified the 3 steps for a viral video:
