Archive for Social Media
The Internetz – What’s It All Mean?
Posted by: | CommentsCool Infographic about the Internetz and Social Media – Enjoy!
8 Rules of Social Media Marketing
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The idea behind the social media marketing is quite simple. It executes the changes to the website thus it would be linked more easily, more visible in the searches and also quite frequently get included in various posts on the blogs. It helps us to promote business to the prospective customer directly.
1. Increase the link-ability
2. Make bookmarking and tagging easy
3. Reward the inbound links
4. Social Media Content
5. Give value to the users
6. Reward the valuable users
7. Participate in Social Media Conversations
8. How to target the audience
Another great resource for social media articles.
Innovation and Why Your Thinking is Key
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It’s been busy, but a great busy. I find myself feeling antsy if I’m not “connected” in some way to the strategies that are driving creative value on a daily basis. Hopefully everyone gets to experience a point in their life where work is not work and play becomes the puzzle, challenge or game that others might call work.
Being at TEDx today and speaking to Rooly Eliezerov about the Innovation Summit tomorrow was a the type of stimulation and conversation that I love to engage in. Pushing yourself & expanding your thoughts and thinking are key to the the innovative process. It reminds me of the quote “Your BEST thinking has gotten you to where you are today – therefore you are going to need better or different thinking to go further”.
Iron sharpens iron and I look forward to the panel at the Innovation Summit tomorrow in Healdsburg to open up the possibilities of learning more and engaging with some great thinkers. 2011 is almost upon us and the social landscape is changing rapidly with new technologies and a solid foothold in corporate/entrepreneurial engagement strategies. Are you evolving, changing and growing as rapidly as the innovation occurring in the space you are working in? If not, get engaged in meetups, events, conferences and others within your industry. The good news is people all over the world are exposed to more information, tools and resources than they ever have been at any time in history.
We are in a era of innovation, thinking and doing – get engaged, get motivated and go out and get it done while loving every minute of it!
Clay Shirky is a Tim Lincecum – to me anyway
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My 13 year old son wanted to know why I was going to San Francisco last night. I told to him I was going to see the author and social anthropologist Clay Shirky. Typically he doesn’t want to know much more after that type of answer but he was curious and asked – “Why?”
My son is an avid San Francisco Giants fan and loves Pablo Sandoval and Tim Lincecum. So I told him that Clay Shirky to me is like Tim Lincecum to him. He immediately got it, smiled and went back to playing Call of Duty satisfied that I was getting to do something that is coveted, comforting and entertaining.
Clay was all of that last night and more. He extolled the detriments of HR googling potential new hires and trimming the talent pool to getting us to understand that developing countries are developers and are cranking out useful tools for the world (it’s not just silicon valley anymore – so don’t be surprised).
I picked up his latest book – Cognitive Surplus I highly recommend it – the guy is a genius when it comes to relating the social aspects of media today to how we can live and thrive in this three ring circus.
His latest twitter Bio give some insight into what Cognitive Surplus is all about:
Twitter Bio: Bald. Unreliable. Easily distracte
Enjoy!
The DEMO Experience and the 3 reasons there aren’t many SEO experts
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I made it to Palm Desert with little fanfare in anticipation of DEMO Spring 2010. During the flight from SFO to LAX I was half in and out of sleep with moderate neck-lash because I don’t own a neck inner tube (amazing invention that someone no-doubt ably got rich with – and good on ‘em too).
During my head-bobbing experience which wouldn’t allow me to sleep much I was thinking about my last blog post regarding Social Media Experts/Gurus and how they seem to be popping up everywhere. The thought that kept me ruminating on the post was that there aren’t many professed SEO experts or guru’s that have only been around a few months. Why?, Check it out;
- SEO isn’t something you learn overnight. SEO is continually changing and it’s not something you “jump into” and call yourself an expert. There is On-Page SEO (an art in itself) with no-follow rules, internal page linking strategies and all of the associated tags. There is Off-Page SEO (which includes Social Media) requiring back link strategies, bookmarking, authority acquisition and content development strategies to support your On-page SEO. Most importantly, you actually have to prove that you can get results.
- SEO is more science than marketing. You can’t wave your arms extolling the benefits of transparency with fancy terms such as “media assets can be created on various platforms to increase your reach and interaction”. SEO is working with raw data, interpreting the effects, testing and implementing additional strategies to get results – lather, rinse, repeat. Social Media will be a contributor, however, I haven’t seen Social Media lower an average site Alexa rank 25,000 spots within a couple of months.
- SEO isn’t for the weak or timid. You charge a client money and you better get results – more traffic, more visitors, more conversions and have the numbers and knowledge to back it up and adjust to get predictable outcomes. Social Media is engagement and testing messages but rarely do you see intensive backend tracking for social media campaigns – unless they were truly a social media expert/guru.
Tracking and numbers are everything and social media, to me, is very much a part of the overall plan for a company or a client; however, it must be measured for it’s overall effectiveness based on the client’s needs, products and audience.
I think a better term for anyone in the industry would be to stay away from being a Social Media Expert/Guru and become an Online Marketing student working to become an expert. Learn all of the various ways to get a client tangible results that bring traffic, conversions and revenues that can be tracked back to all of your online campaigns. Learn how to adjust a complete campaign not just one aspect of the campaign (i.e. Social Media). Those who take this approach and get extremely good at it will be the ones who will be revered as the complete package in the online world and will never have to look for work even in a recession.
A good article by Shoemoney – SEO vs Social Media
Oh yeah, and I will blog about DEMO too which was an incredible experience!
