I’ve always been a Gary V fan and I have enjoyed his principles and philosophies that he lives publicly. His new book “Crush It!” just hit the streets – its excellent and you get a deeper understanding of his philosophies as well as get some insight into what makes Gary tick.
His section on AuthenticityConversations, Interactions and Authenticity in Social Media. Read more ... » is something that those online (and offline) really need to read and live – here is an excerpt from the book:
“If you want to dominate the social mediaWhy Use Article Content Marketing. Read more ... » game, all of your effort has to come from the heart; and it can’t come from the heart in the passionate, irrational, wholehearted way it needs to if you’re trying to be anyone but yourself. Authenticity is what will make it possible for you to put in the kind of hustle necessary to crush it”