Another great infographic by Pardot.
These guys really understand drip marketingMarketing Should Be a Profit Center, Not a Cost Center. Read more ... » co-mingled with content marketing. I just got off a webinar on content marketingHow To Integrate Pinterest Marketing Into Your Online Business Strategy. Read more ... » sponsored by Pardot and received the infographic on drip-marketing, coincidence? Nope.
Think about it a prospect gets off of a webinar and is all juiced about setting up a content marketing strategy and they were told they need to use drip campaigns to make it happen. Lo-and-behold a cool infographic magically appears in their in-box after (during) the webinar. Not asking for a sale but more-so backing up the webinar and by a company who does a fantastic job on drip marketing campaign software.
@kevin_pardot is my contact @pardot and has done text-book follow up and follow through during the salesForget the Benefits and Features - Know your "Why". Read more ... » process. I would have bought already however budgetary constraints stopped the purchase as it was getting under way. But to think about all of the touch points and information he was sending me or giving me access to was mind-boggling. I felt like his only client because how could someone give me that much attention. And there-in lies the beauty of drip-marketing.
You can have your customers thinkingInnovation and Why Your Thinking is Key. Read more ... » that they are the only one in the world you send your content to and give access to amazing value laden information – when in fact your marketing automation systems are making them feel that way and the occasional call from Kevin solidifies it. Pardot gets it folks.
So do you get it? Start your drip marketing campaigns immediately and make your customers feel like they are the most important thing in the world all while you are doing other business building activities. Check out the infographic below courtesy of Pardot. Also check out the last infographic I posted on Landing pages by Pardot.
Embedded from the Pardot Blog