I love the folks at Pardot and the infographicThe Coolest Social Media Infographic I Have Seen. Read more ... » they put together on successful landing pages. They really get the concept of Content MarketingAdvertising Business Internet Marketing ? 5 Benefits of Online Advertising. Read more ... » (here is a free downloadable document on how to develop a content marketingForget the Benefits and Features - Know your "Why". Read more ... » solution from the Altimeter group).
Check it out – but more importantly implement this as soon as possible. Also, great landing pages aren’t the end of the cycle – They are the beginning. Everyone has their own ideas on what good landing pages look like and the best content and graphics to put on them; however, who is it best for? Your ego or for your customers? So I always like to test, test and test some more – use visual website optimizer to see if your idea is the winner or your customers pick you CFO’s idea instead. Because lets face it folks everyone thinks they are a marketer – so now you can “test” to see what they really know 😉
Check out this cool Infographic on Successful Landing Pages below:
If you liked this infographic on creating successful landing pages you should check out this one about the basics of SEO.