Borrowed from the folks at Digital Trends.

Social Media

Categories : Social Media, Web 2.0
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This video about NASA was posted by a fan who understands the power of social media. NASA doesn’t have the cash – but that doesn’t make sense. This video probably cost less than $500 to make, if it was even that much, and it is averaging 100,000 views PER DAY!

Social Media = cost effective, viral and a level playing field. Where else could you go 5 years ago and get the word out about something, spend less than $500 bucks and get 100k people looking at it every day and millions more views to come. Social Media = Good ROI.

Categories : Social Media, Web 2.0
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Cool Infographic about the Internetz and Social Media – Enjoy!

Facts about the Internet
Via: MedicalBillingAndCoding.org

Categories : Social Media, Web 2.0
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Author: arvind
social media

The idea behind the social media marketing is quite simple. It executes the changes to the website thus it would be linked more easily, more visible in the searches and also quite frequently get included in various posts on the blogs. It helps us to promote business to the prospective customer directly.

1. Increase the link-ability

This is the important priority for the websites. As many of the sites are just static, this means that they hardly update. For optimizing the website for the Social Media Marketing , one needs to increase the link ability of the content. If you add a blog that would be the great step, though there are many steps such as aggregating the content.

2. Make bookmarking and tagging easy

Add the features such as quick buttons; also ensure that the page includes the relevant tags. Ensure to tag the pages on common social bookmarking websites.

3. Reward the inbound links

It is quite often used as a tool for the success of the website and blog. Inbound links are the main tool to increase the search results and also the overall rankings. In order to increase them more, we just need to create it simpler and easier by providing clear rewards.

4. Social Media Content

SMM is not about making the changes to the site. Whenever you have the content which is portable like video files, PDFs, audio files then submit them to the relevant websites as it would help to make your content move further. Eventually getting links to your site.

5. Give value to the users

Give value to the users, even if that would not help you. Help them with the purposes and goals.

6. Reward the valuable users

Most of the times, the popular users would be the champions or the influencers within the social site, plan the ways to elevate by promoting the works on homepage, developing the rating system. This would actually help you to have all the valuable members of the community quite close to the website.

7. Participate in Social Media Conversations

Join conversations, we should not forget that the social media is the tool for creating the awareness. Therefore by communicating with community you are not only creating corporate identity awareness but also prolonging the buzz. By participating it helps to spread your message faster and further.

8. How to target the audience

If you do not know your target audience, then it would be a trouble for you. You need to be quite realistic. It is very important to know the target audience so you can know whom you are appealing to

Another great resource for social media articles.

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It’s been busy, but a great busy.  I find myself feeling antsy if I’m not “connected” in some way to the strategies that are driving creative value on a daily basis.  Hopefully everyone gets to experience a point in their life where work is not work and play becomes the puzzle, challenge or game that others might call work.

Being at TEDx today and speaking to Rooly Eliezerov about the Innovation Summit tomorrow was a the type of stimulation and conversation that I love to engage in.  Pushing yourself & expanding your thoughts and thinking are key to the the innovative process.  It reminds me of the quote “Your BEST thinking has gotten you to where you are today – therefore you are going to need better or different thinking to go further”.

Iron sharpens iron and I look forward to the panel at the Innovation Summit tomorrow in Healdsburg to open up the possibilities of learning more and engaging with some great thinkers.  2011 is almost upon us and the social landscape is changing rapidly with new technologies and a solid foothold in corporate/entrepreneurial engagement strategies.  Are you evolving, changing and growing as rapidly as the innovation occurring in the space you are working in?  If not, get engaged in meetups, events, conferences and others within your industry.  The good news is people all over the world are exposed to more information, tools and resources than they ever have been at any time in history.

We are in a era of innovation, thinking and doing – get engaged, get motivated and go out and get it done while loving every minute of it!

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