This video about NASA was posted by a fan who understands the power of social media. NASA doesn’t have the cash – but that doesn’t make sense. This video probably cost less than $500 to make, if it was even that much, and it is averaging 100,000 views PER DAY!
Social Media = cost effective, viral and a level playing field. Where else could you go 5 years ago and get the word out about something, spend less than $500 bucks and get 100k people looking at it every day and millions more views to come. Social Media = Good ROI.
Cool Infographic about the Internetz and Social Media – Enjoy!

Via: MedicalBillingAndCoding.org

The idea behind the social media marketing is quite simple. It executes the changes to the website thus it would be linked more easily, more visible in the searches and also quite frequently get included in various posts on the blogs. It helps us to promote business to the prospective customer directly.
1. Increase the link-ability
2. Make bookmarking and tagging easy
3. Reward the inbound links
4. Social Media Content
5. Give value to the users
6. Reward the valuable users
7. Participate in Social Media Conversations
8. How to target the audience
Another great resource for social media articles.
It’s been busy, but a great busy. I find myself feeling antsy if I’m not “connected” in some way to the strategies that are driving creative value on a daily basis. Hopefully everyone gets to experience a point in their life where work is not work and play becomes the puzzle, challenge or game that others might call work.
Being at TEDx today and speaking to Rooly Eliezerov about the Innovation Summit tomorrow was a the type of stimulation and conversation that I love to engage in. Pushing yourself & expanding your thoughts and thinking are key to the the innovative process. It reminds me of the quote “Your BEST thinking has gotten you to where you are today – therefore you are going to need better or different thinking to go further”.
Iron sharpens iron and I look forward to the panel at the Innovation Summit tomorrow in Healdsburg to open up the possibilities of learning more and engaging with some great thinkers. 2011 is almost upon us and the social landscape is changing rapidly with new technologies and a solid foothold in corporate/entrepreneurial engagement strategies. Are you evolving, changing and growing as rapidly as the innovation occurring in the space you are working in? If not, get engaged in meetups, events, conferences and others within your industry. The good news is people all over the world are exposed to more information, tools and resources than they ever have been at any time in history.
We are in a era of innovation, thinking and doing – get engaged, get motivated and go out and get it done while loving every minute of it!

