I do have an obsession with the moniker "Let's make it go viral" but not in a good sense.  I hate those five words "Let's make it go viral" - the leading word that spurns the hate for this moniker is "make".  I don't think you can make anything go viral much less a viral video - see my last post on viral video and the research that supports this.  Yes there some exceptions but how much did you pay to "make" ...

The online world can be fickle especially when it comes to viral video or anything else that is purportedly viral. And rightly so, as there is a plethora of garbage out there especially when it comes to video or supposed viral video. I've been in multiple conversations working with companies or with clients that bring up the idea of a viral video and I can see in the sparkle of their eye..... a far-away loo ...