This is guest article from AuroIn SEO; they are an SEO company with almost a decade in providing SEO services, who have developed unique perspectives on SEO and related services in the USA.

SEO in the USA especially will benefit from creating social networking profiles on social media websites. In addition to the three best known social media websites (Facebook, LinkedIn and Twitter) there are very many lesser known social networking sites. In principle any of these could have a significant search engine ranking, but you should only create a profile on a site where there will be a clear benefit to your website. Creating a profile just for the link is acceptable, but having a meaningful profile will have much greater value in the long run. You will find social networking sites to be ideal for building a strong network of relationships with your clients.

You should routinely incorporate keywords into tweets and posts, and although Twitter limits you to only 140 characters. it is still a great way to share a link to a blog or an article.  Simply placing a keyword into a Tweet (perhaps as a hash tag) can ensure that the Tweet will make it to a search engine results page.  With Facebook, there’s more room for targeting keywords in your posts.  Don’t forget that the title of your post is a great place for keywords.   Write descriptions of  the content of the posts, and these should also contain keywords.

Your blog posts on Facebook or LinkedIn shouldn’t include the whole article.  Include a teaser and a call-to-action that will encourage visitors to move from the social networking site to your company blog. If they read the whole posting on the social network site they won’t need to go to your website.

By all means include links to your social media profiles on your website, but not too prominently.  Why would you want to send them away from your site?  There’s no point in getting someone to ‘like’ you on Facebook if you want them to make a purchase.  If they are already on your site, don’t send them away. Your social media profiles should serve as entrances to your main site, not the other way around.

If you can identify leaders in your industry that your target audience looks up to for advice, you should reach out to them. These influential individuals can help you improve the position of your brand in the eyes of that audience. The first step will be to connect with them on social networking sites. But you will have to provide some content. You can’t expect others to share their content if you don’t share yours. Google has stated that they will consider the authority of the author for social media posts to impact search results.  A link or story shared by a quality user will have significant value as opposed to a link to a low value account. Quantity can be a useful goal, but ultimately quality will be worth more.