Archive for Leapfish
Business Athletes via Ben Behrouzi & Maverick Entrepreneurs – Cut from the same Cloth
Posted by: | CommentsI just read a great post, 10 signs of a Business Athlete, by Ben Behrouzi on his MaxStartup blog. He speaks to hiring Business Athletes rather than just hiring employee’s. I like this one the best “#6 In any business, its important for team members to be able to make quick decisions with less than 100% of the necessary information”
Yanik Silver, cut from the same type of entrepreneurial cloth, also touched on a similar subject with his post about Maverick Entrepreneurs. This one is the best in my opinion “#20 Focus most of your time on your core strengths and less time working in areas you suck at.”
Do you want to find out what it takes to have the edge in life? Read these two posts, print them out and put them up on your wall and read them everyday. The Business Athletes & Maverick Entrepreneurs won’t need to do this because they already live it daily. But those that aspire to be a Business Athlete & Maverick Entrepreneur can’t miss this opportunity to discover what their true potential is.
LeapFish CEO Engages Social Media But Social Media is a Failure for Most CEO’s
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LeapFish CEO, Ben Behrouzi, tweets on a regular basis. But many CEO’s do not tweet or if they do the content is less than stellar.
An article from UBERCEO speaks to the marked absence of tweeting CEO’s and calls them slackers:
We looked at Fortune’s 2009 list of the top 100 CEOs to determine how many were using Facebook, Twitter, LinkedIn, Wikipedia, or had a blog. The results show a miserable level of engagement. Here are the topline results:
- Only two CEOs have Twitter accounts.
- 13 CEOs have LinkedIn profiles, and of those only three have more than 10 connections.
- 81% of CEOs don’t have a personal Facebook page.
- Three quarters of the CEOs have some kind of Wikipedia entry, but nearly a third of those have limited or outdated information.
- Not one Fortune 100 CEO has a blog.
Social Media is now ingrained in the fabric of our interaction with each other as well as our interaction with companies and brands. Meeting someone new prompts a search and social media profiles, if present, are typically the main content that will rise to the first page of the engines.
Not only is Social Media engaging and controllable by the profile creator it also allows for “meeting others where they are”. Instead of “requiring” others to seek out information on a deeper level (i.e. find the corporate website and dig through the About Us page or Management page) you can get a quick snapshot of not only a CEO’s profile but also their personality as they engage others.
The other aspect that makes social media engaging and allows the type of interaction that would never happen is the “accessibility factor”. I tweeted Gavin Newsom, Mayor of San Francisco, and he tweeted me back and then even sent me a Direct Message. My chances of interacting directly with the mayor of San Francisco were practically nil unless I was prepared to engage in a concerted effort to meet him. Twitter gave me quick access to what he was engaged in at that moment and allowed me to “connect” with him on a specific, and potentially fleeting, topic.
Social Media can be a tool that will allow a more personal connection with many CEO’s and companies that seem untouchable. It can also allow your voice to be heard by the top dogs via a channel that was never available until the services (twitter, facebook et al) hit critical mass. CEO’s that are socially disengaged have a lot to gain via social media channels and connecting at a deeper level.
LeapFish Affilate Program is LIVE – Earn Cash
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