Archive for mark kithcart
The DEMO Experience and the 3 reasons there aren’t many SEO experts
Posted by: | Comments
I made it to Palm Desert with little fanfare in anticipation of DEMO Spring 2010. During the flight from SFO to LAX I was half in and out of sleep with moderate neck-lash because I don’t own a neck inner tube (amazing invention that someone no-doubt ably got rich with – and good on ‘em too).
During my head-bobbing experience which wouldn’t allow me to sleep much I was thinking about my last blog post regarding Social Media Experts/Gurus and how they seem to be popping up everywhere. The thought that kept me ruminating on the post was that there aren’t many professed SEO experts or guru’s that have only been around a few months. Why?, Check it out;
- SEO isn’t something you learn overnight. SEO is continually changing and it’s not something you “jump into” and call yourself an expert. There is On-Page SEO (an art in itself) with no-follow rules, internal page linking strategies and all of the associated tags. There is Off-Page SEO (which includes Social Media) requiring back link strategies, bookmarking, authority acquisition and content development strategies to support your On-page SEO. Most importantly, you actually have to prove that you can get results.
- SEO is more science than marketing. You can’t wave your arms extolling the benefits of transparency with fancy terms such as “media assets can be created on various platforms to increase your reach and interaction”. SEO is working with raw data, interpreting the effects, testing and implementing additional strategies to get results – lather, rinse, repeat. Social Media will be a contributor, however, I haven’t seen Social Media lower an average site Alexa rank 25,000 spots within a couple of months.
- SEO isn’t for the weak or timid. You charge a client money and you better get results – more traffic, more visitors, more conversions and have the numbers and knowledge to back it up and adjust to get predictable outcomes. Social Media is engagement and testing messages but rarely do you see intensive backend tracking for social media campaigns – unless they were truly a social media expert/guru.
Tracking and numbers are everything and social media, to me, is very much a part of the overall plan for a company or a client; however, it must be measured for it’s overall effectiveness based on the client’s needs, products and audience.
I think a better term for anyone in the industry would be to stay away from being a Social Media Expert/Guru and become an Online Marketing student working to become an expert. Learn all of the various ways to get a client tangible results that bring traffic, conversions and revenues that can be tracked back to all of your online campaigns. Learn how to adjust a complete campaign not just one aspect of the campaign (i.e. Social Media). Those who take this approach and get extremely good at it will be the ones who will be revered as the complete package in the online world and will never have to look for work even in a recession.
A good article by Shoemoney – SEO vs Social Media
Oh yeah, and I will blog about DEMO too which was an incredible experience!
Forget the Benefits and Features – Know your “Why”
Posted by: | CommentsI was recently told to watch a TedxTalks video prior to developing some client facing messaging documents.
After watching the video the messaging and slide deck that was created was far, far superior to what could have been produced if I had not seen the video.
If you are in sales, marketing or any customer facing position this is a MUST SEE. Take the information, absorb it and then revamp all of your messaging documents immediately!
Simon Sinek’s TedxTalk dives into the triggers that will pull your clients in at a much deeper level. Everyone speaks to features and benefits and now everyone is starting to sound like Charlie Browns mom – wah, wah, blah, blah….the ROI of the results based decision model allows you to fully engage your target audience through the recent development of, wah, wah, blah, blah……
Folks – you need to hit people in a place that makes sense to them rather than making them sit through a blithering, acronym laced slide deck of dross making them wish they were sitting through a breakout session on 401k benefits and how they relate to social security in 2015.
How many times have you seen the customer or prospective client glaze over and start drooling from the mouth never to return to your “land of torture via powerpoint”. You have to quietly slip out the door and hope no one noticed the coma you induced.
Take 18 minutes right now and understand the “sweet spot” that will fully engage a person to the point of them asking you “Please tell me what is it that you have to offer I want to be a part of what your company does!” Caveat – this only works if you really mean what you are saying and management is behind the “vision” that you are sharing.
All right enough – go ahead, click play and spend 18 minutes to never have to return to the land of “I’m sick of hearing sales pitches”…
The Coolest Social Media Infographic I Have Seen
Posted by: | CommentsThis is the coolest thing ever. It is a catagorized social media cornucopia of the different platforms, tools and sites available for businesses or individuals. It takes the vast nature of Social Media and brings it down to a well thought out and easy to understand Infographic. It’s called the Conversation Prism.
Best viewed by zooming and dragging the screen to see the detail and each logo is clickable so you can jump right to their site (how cool is that – interactive too!).
Brian Solis is one of the co-creators of this Infographic – I have been involved with sponsoring some tweetups in Silicon Valley he attended. Brian knows his stuff and knows Social Media. In the land of Social Media Snake Oil (where eveyone is an expert…) Brian is the real deal.
Tweeting Cars from Ford – What Next Your Toaster Updates Your Facebook Status?
Posted by: | Comments
Wow, CES 2010 is obviously full of surprises this year. I was mildly amused and somewhat alarmed to find out that Ford is unveiling a tweeting car.
This, of course, has some folks up in arms about safety but what does this say about Social Media? We hear that it is a passing fad and perhaps this whole Social Media thing will finally blow over and we can get back to business. But is it?
This new development from Ford seems to suggest the exact opposite of Social Media being a fad or a passing moment on the internet. But it does make sense from one perspective, Scott Monty, uber social media guru, is the Social Media Head at Ford and very much engaged in building the Social Media presence at one of the oldest brands in the world. Scott has done some “experiments” with Social Media while at Ford so far and it looks like they are getting some traction (ROI is debatable).
So, I would love to hear from you – Is Social Media a passing fad or do you have some personal concrete experience and examples to share that indicate Social Media is integral to our lives and also to businesses?
Conversations, Interactions and Authenticity in Social Media
Posted by: | Comments
I just watched a video, suggested by Francine Hardaway, The Machine is (Changing) Us: YouTube and the Politics of Authenticity that “woke me up” to what is happening and what could happen on the internet.
A quote from Mike Wesch about the Video & the research:
Nobody there was blindly optimistic, thinking technology was going to make everything better. They were all continually trying to figure out where we are, where we might be going, and the possible downsides and dangers of new technologies so we can use the new technologies to serve human purposes.
For anyone who is really truly engaged in Social Media or is driving to create meaningful conversations online should watch this video. If you are just online to spam marketing messages, spam comments for backlinks or “game the system: i.e. Google & others” then this isn’t for you. But wait, yes it is…actually it is more for the spammers and “hit and run” marketing message droppers than anyone else.
This is the best 33 minutes I have spent online in long time.
The internet is evolving and so are we as communicators and information-a-holics. Prior to the internet we had the one-way conversation of the TV only. And the shaping it does to our minds, trends and pop culture is unrivaled until now.
I truly believe we will see the internet eclipse the TV because of the interaction, conversation and authenticity that can now flow from one to many or from many to many.
News is not just News anymore online – it becomes a conversation – albeit a vulgar and juvenile one at times but none the less a conversation that can breathe and give life to a story, event or occurrence.
The video by Mike Wesch, of The Machine is Us/ing Us Fame with over 10 million views and counting, really asks some questions that many of us are not considering but should be given that the internet is playing a HUGE role in our lives and the lives of billions around the planet.
Social Media and the internet have a place now and we have personal control of where it goes and how we choose to interact with it and others. We will always have the juvenile and immature behavior online but we also have a chance to really make decisions to be authentic and connect like we have never had a chance to before.
We can now connect without;
- feeling subconscious
- someone laughing in our faces
- telling us that our thoughts or ideas are irrelevant, or worse – stupid
- feeling the repercussions of revealing more than we would normally reveal face-to-face
This opens up huge opportunities to be authentic and supportive of each other thereby creating new conversations and communities that would have never been formed due to the potential for the lack of authenticity from a one-way conversation (TV), a face-to-face conversation or the distance that would normally separate us geographically.
We all now have a chance to create communities and be something more than what we may show, say or act like when at work, home, school or other face-to-face social situation.
Watch the video and then start your journey to be authentic, be real, create new conversations and create new communities. And then we can potentially create a new future of what social media can truly become.
