This article was written by Tim Williams - but man did it hit home!  I have used these words so many times and with online marketing evolving to the level it has today - its a reality.  Not only is it a reality - this is how all marketing initiatives should be run in every company - no exceptions. Marketing is now fully quant-based.  If you are not running quant-based programs then I truly believe you shoul ...

I was recently told to watch a TedxTalks video prior to developing some client facing messaging documents. After watching the video the messaging and slide deck that was created was far, far superior to what could have been produced if I had not seen the video. If you are in sales, marketing or any customer facing position this is a MUST SEE. Take the information, absorb it and then revamp all of your messa ...