I am active on a few SEO and Marketing forums and I'm concerned. There are new members coming on to these forums and I see the same old stuff being shoveled every day. "10 billion SEO back links to your site for 1 cent." The Bad: Ok I am exaggerating a bit - but only a little bit.  It has really gotten out of control.  Google has done a great job in cleaning up their SERPs (Search Engine Results Pages) as t ...

This is a long and detailed post - but an important one for an SEO foundation for your site. Dynamic Linking, Anchor text and Reputation Ok now let’s talk about the yin and yang – if the user experience is the yin then we also need the yang to balance it all out. That’s where you set the pages up to allow the search engines to find your pages and love them. There is something called the Page Rank Checker (h ...

The Right “Bone” Structure is Important Creating a structure that works for the search engine spiders as well as your visitors is the ultimate balancing act. But if you ever want to lean to one side or the other ALWAYS lean to the side of giving the visitors an excellent experience. So in other words build your site for people not automated robots and spiders. With that being said here are some structure pr ...