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	<title>Mark Kithcart on Social Media &#38; Online Marketing &#187; real-time search</title>
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	<description>Marketing &#38; Social Media information, tips and case studies</description>
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		<title>LeapFish &#8211; Where Web Meets World</title>
		<link>http://markkithcart.com/23/leapfish-where-web-meets-world/</link>
		<comments>http://markkithcart.com/23/leapfish-where-web-meets-world/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:00:00 +0000</pubDate>
		<dc:creator>Mark Kithcart</dc:creator>
				<category><![CDATA[Leapfish]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[ben behrouzi]]></category>
		<category><![CDATA[leap fish]]></category>
		<category><![CDATA[leapfish.com]]></category>
		<category><![CDATA[real-time search]]></category>
		<category><![CDATA[social search]]></category>

		<guid isPermaLink="false">http://markkithcart.com/23/leapfish-where-web-meets-world/</guid>
		<description><![CDATA[LeapFish released a new traditional, social and real-time search experience today. I think a lot of people will perceive this as a release of &#8220;just another search engine&#8221; if they just read a press release or post and fail to go to the site. That couldn&#8217;t be further from the truth with this new version [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="nofollow" href="http://leapfish.com/">LeapFish</a> released a new traditional, social and real-time search experience today.</p>
<p>I think a lot of people will perceive this as a release of &#8220;just another search engine&#8221; if they just read a press release or post and fail to go to the site. That couldn&#8217;t be further from the truth with this new version of LeapFish. This is the first search engine that allows socialization of all discovered content at the click of a button.</p>
<p>Social media adoption is at unprecedented levels and content is truly becoming &#8220;king&#8221; as engines like LeapFish allow a simple sharing mechanism that is integrated into the search stream.</p>
<p>From the Press Release:<br /><em></em><br /><em>“Aside from the Web’s growing size and variety there is an emerging duality of “real-time” and “traditional,” which now requires a completely different search experience. One that includes both the content and the “contributor” in the search experience, such that both traditional and real-time searching and sharing are integrated seamlessly in our use of this Living Web,” said </em><a rel="nofollow" href="http://www.scribd.com/doc/21525400/Ben-Behrouzi-Real-Time-Search-5-Reasons-Why-We-Will-Change-the-Web"><em>Ben Behrouzi</em></a><em>.&#8221;</em></p>
<p>This, in my opinion, was the missing step to a much larger movement in the search industry that is now moving away from static links and search results to a more dynamic search and socialization experience.</p>
<p>The best part of this release is that the combined searching and sharing functionality is only one of the incredibly innovative features that users will have access to when using <a rel="nofollow" href="http://leapfish.com/">LeapFish</a>. My favorite feature is the customizable homepage that have feature-rich proprietary Twitter and Facebook apps that allow me to interact with my social communities without leaving my &#8220;personal dashboard to the web&#8221;.</p>
<p>Go to <a rel="nofollow" href="http://www.leapfish.com/">http://www.leapfish.com/</a> dive into this new experience and start Living the Web.</p>
<p align="center"></p>
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		<title>Why &#8220;WE&#8221; Will Change the Web</title>
		<link>http://markkithcart.com/22/why-we-will-change-the-web/</link>
		<comments>http://markkithcart.com/22/why-we-will-change-the-web/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 16:26:00 +0000</pubDate>
		<dc:creator>Mark Kithcart</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[ben behrouzi]]></category>
		<category><![CDATA[real-time search]]></category>
		<category><![CDATA[realtime search]]></category>

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		<description><![CDATA[The internet has always changed at a rapid pace. Recently (in the past 2 years) there has been a growing movement of real-time user generated interactions and content that is creating a completely new &#8220;internet&#8221; fueled by twitter, facebook and social media, essentially being fueled by &#8220;US&#8221;. Ben Behrouzi, posted an article today that captures [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="nofollow" href="http://3.bp.blogspot.com/_fQGJShuOTEQ/SuHln1PQ4TI/AAAAAAAAAT4/i03hrAwPqo8/s1600-h/twitterfacebook.png"><img alt="" src="http://3.bp.blogspot.com/_fQGJShuOTEQ/SuHln1PQ4TI/AAAAAAAAAT4/i03hrAwPqo8/s320/twitterfacebook.png" border="0" /></a>
<div>The internet has always changed at a rapid pace. Recently (in the past 2 years) there has been a growing movement of real-time user generated interactions and content that is creating a completely new &#8220;internet&#8221; fueled by twitter, facebook and social media, essentially being fueled by &#8220;US&#8221;.</div>
<p>
<div><a rel="nofollow" href="http://www.benbehrouzi.org/2009/10/23/real-time-search-we-will-change-the-web/">Ben Behrouzi</a>, posted an article today that captures the movement of the real-time web and how there is a need for integrating and sharing this new mountain of content that is created daily and how &#8220;WE&#8221; are creating the new &#8220;Web that will take the form of a living breathing database&#8221;.</div>
<p>
<div>Excerpt from the article: <a rel="nofollow" href="http://www.benbehrouzi.org/2009/10/23/real-time-search-we-will-change-the-web/">Real-Time Search &#8211; 5 Reasons Why “We” Will Change the Web</a></div>
<p>
<div><em><strong>&#8220;What is clear is that our daily use of the Real Time Web’s driving platforms — Twitter, Facebook and the like — is unprecedented. The Internet is no longer simply just a disconnected 3rd party container of tops down aggregation, “We” is now part of its determination. And, search as we know it will soon change to accommodate, thereby delivering a completely different experience of the Web.&#8221;</strong></em></div>
<p>
<div>The new web will require new tools to address the bottoms up approach to content and interactions that occur in real-time. <a rel="nofollow" href="http://blog.leapfish.com/2009/06/03/ben-behrouzi-silicon-valley-innovato/">Ben Behrouzi</a> does an excellent job of giving us a sneak preview as to why this movement is critically important to the search industry and how &#8220;WE&#8221; are influencing the internet today.</div>
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