Mark Kithcart on Social Media & Online Marketing » realtime search http://markkithcart.com Marketing & Social Media information, tips and case studies Fri, 16 Jul 2010 16:07:41 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Why “WE” Will Change the Web http://markkithcart.com/22/why-we-will-change-the-web/ http://markkithcart.com/22/why-we-will-change-the-web/#comments Fri, 23 Oct 2009 16:26:00 +0000 Mark Kithcart http://markkithcart.com/22/why-we-will-change-the-web/
The internet has always changed at a rapid pace. Recently (in the past 2 years) there has been a growing movement of real-time user generated interactions and content that is creating a completely new “internet” fueled by twitter, facebook and social media, essentially being fueled by “US”.

Ben Behrouzi, posted an article today that captures the movement of the real-time web and how there is a need for integrating and sharing this new mountain of content that is created daily and how “WE” are creating the new “Web that will take the form of a living breathing database”.

“What is clear is that our daily use of the Real Time Web’s driving platforms — Twitter, Facebook and the like — is unprecedented. The Internet is no longer simply just a disconnected 3rd party container of tops down aggregation, “We” is now part of its determination. And, search as we know it will soon change to accommodate, thereby delivering a completely different experience of the Web.”

The new web will require new tools to address the bottoms up approach to content and interactions that occur in real-time. Ben Behrouzi does an excellent job of giving us a sneak preview as to why this movement is critically important to the search industry and how “WE” are influencing the internet today.
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