I was recently told to watch a TedxTalks video prior to developing some client facing messaging documents.

After watching the video the messaging and slide deck that was created was far, far superior to what could have been produced if I had not seen the video.

If you are in sales, marketing or any customer facing position this is a MUST SEE. Take the information, absorb it and then revamp all of your messaging documents immediately!

Simon Sinek’s TedxTalk dives into the triggers that will pull your clients in at a much deeper level. Everyone speaks to features and benefits and now everyone is starting to sound like Charlie Browns mom – wah, wah, blah, blah….the ROI of the results based decision model allows you to fully engage your target audience through the recent development of, wah, wah, blah, blah……

Folks – you need to hit people in a place that makes sense to them rather than making them sit through a blithering, acronym laced slide deck of dross making them wish they were sitting through a breakout session on 401k benefits and how they relate to social security in 2015.

How many times have you seen the customer or prospective client glaze over and start drooling from the mouth never to return to your “land of torture via powerpoint”. You have to quietly slip out the door and hope no one noticed the coma you induced.

Take 18 minutes right now and understand the “sweet spot” that will fully engage a person to the point of them asking you “Please tell me what is it that you have to offer I want to be a part of what your company does!” Caveat – this only works if you really mean what you are saying and management is behind the “vision” that you are sharing.

All right enough – go ahead, click play and spend 18 minutes to never have to return to the land of “I’m sick of hearing sales pitches”…