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	<title>Mark Kithcart on Social Media &#38; Online Marketing &#187; social search</title>
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		<title>LeapFish &#8211; Where Web Meets World</title>
		<link>http://markkithcart.com/23/leapfish-where-web-meets-world/</link>
		<comments>http://markkithcart.com/23/leapfish-where-web-meets-world/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:00:00 +0000</pubDate>
		<dc:creator>Mark Kithcart</dc:creator>
				<category><![CDATA[Leapfish]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[ben behrouzi]]></category>
		<category><![CDATA[leap fish]]></category>
		<category><![CDATA[leapfish.com]]></category>
		<category><![CDATA[real-time search]]></category>
		<category><![CDATA[social search]]></category>

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		<description><![CDATA[LeapFish released a new traditional, social and real-time search experience today. I think a lot of people will perceive this as a release of &#8220;just another search engine&#8221; if they just read a press release or post and fail to go to the site. That couldn&#8217;t be further from the truth with this new version [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="nofollow" href="http://leapfish.com/">LeapFish</a> released a new traditional, social and real-time search experience today.</p>
<p>I think a lot of people will perceive this as a release of &#8220;just another search engine&#8221; if they just read a press release or post and fail to go to the site. That couldn&#8217;t be further from the truth with this new version of LeapFish. This is the first search engine that allows socialization of all discovered content at the click of a button.</p>
<p>Social media adoption is at unprecedented levels and content is truly becoming &#8220;king&#8221; as engines like LeapFish allow a simple sharing mechanism that is integrated into the search stream.</p>
<p>From the Press Release:<br /><em></em><br /><em>“Aside from the Web’s growing size and variety there is an emerging duality of “real-time” and “traditional,” which now requires a completely different search experience. One that includes both the content and the “contributor” in the search experience, such that both traditional and real-time searching and sharing are integrated seamlessly in our use of this Living Web,” said </em><a rel="nofollow" href="http://www.scribd.com/doc/21525400/Ben-Behrouzi-Real-Time-Search-5-Reasons-Why-We-Will-Change-the-Web"><em>Ben Behrouzi</em></a><em>.&#8221;</em></p>
<p>This, in my opinion, was the missing step to a much larger movement in the search industry that is now moving away from static links and search results to a more dynamic search and socialization experience.</p>
<p>The best part of this release is that the combined searching and sharing functionality is only one of the incredibly innovative features that users will have access to when using <a rel="nofollow" href="http://leapfish.com/">LeapFish</a>. My favorite feature is the customizable homepage that have feature-rich proprietary Twitter and Facebook apps that allow me to interact with my social communities without leaving my &#8220;personal dashboard to the web&#8221;.</p>
<p>Go to <a rel="nofollow" href="http://www.leapfish.com/">http://www.leapfish.com/</a> dive into this new experience and start Living the Web.</p>
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