This video about NASA was posted by a fan who understands the power of social media. NASA doesn’t have the cash – but that doesn’t make sense. This video probably cost less than $500 to make, if it was even that much, and it is averaging 100,000 views PER DAY!

Social Media = cost effective, viral and a level playing field. Where else could you go 5 years ago and get the word out about something, spend less than $500 bucks and get 100k people looking at it every day and millions more views to come. Social Media = Good ROI.