Viral Video – 3 Steps to Success by YouTube Trend Manager Kevin Allocca

I do have an obsession with the moniker “Let’s make it go viralViral Video: The 3 Myths and the Reality of Hitting the Motherlode. Read more … »” but not in a good sense.  I hate those five words “Let’s make it go viral” – the leading word that spurns the hate for this moniker is “make”.  I don’t think you can make anything go viral much less a viral video – see my last post on viral video and the research that supports this.  Yes there some exceptions but how much did you pay to “make” a video go viral?

Enter the Expert from YouTube on Viral Video:

Kevin Allocca is YouTube’s trends manager.  He watches video – that’s his job (sounds like my son’s job since he seems to live on YouTube).  Kevin has identified the 3 steps for a viral video:

1. Tastemakers
2. Communities of participation
3. Unexpectedness

This Ted Talk by Kevin is an excellent way to understand the inner workings and case studies of why videos go viral.  From an analysis of the “Double Rainbow” to the song “Friday” Kevin walks you through the anatomy of a viral videoViral Video: The 3 Myths and the Reality of Hitting the Motherlode. Read more … ».

The Ted Talk Viral Video Analysis by Kevin Allocca: