The onlineConversations, Interactions and Authenticity in Social Media. Read more ... » world can be fickle especially when it comes to viral video or anything else that is purportedly viralViral Video - 3 Steps to Success by YouTube Trend Manager Kevin Allocca. Read more ... ». And rightly so, as there is a plethora of garbage out there especially when it comes to video or supposed viral video. I’ve been in multiple conversationsConversations, Interactions and Authenticity in Social Media. Read more ... » working with companies or with clients that bring up the idea of a viral videoViral Video - 3 Steps to Success by YouTube Trend Manager Kevin Allocca. Read more ... » and I can see in the sparkle of their eye….. a far-away look of millions of views and people jamming the broadband lines of their ISPs visually swallowing THEIR video whole (of course all on company time).
How often does that happen? Rarely. Why? That’s a long conversation for another day. But mostly because they have no budget and their idea of viral is not everyone else’s idea of viral.
FULL STOP I’m not going to finish this post on viral video
……I had this post sitting in my drafts for about 10 months. I never finished it because I just knew it would get everyone riled and upset and denying the fact that viral (viral video or anything else for that matter) is on such an organic level that to TRY to make something go viral is ALMOST always a failure….why? Well, I finally found some information that actually makes sense and is backed by actual RESEARCH.
For all of the folks that think viral is a choice….think again – http://messymatters.com/2011/07/31/viral/
Now for viral video….why is it viral?…., you decide, but this post is finally done on viral video;