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Why “WE” Will Change the Web

The internet has always changed at a rapid pace. Recently (in the past 2 years) there has been a growing movement of real-time user generated interactionsConversations, Interactions and Authenticity in Social Media. Read more … » and content that is creating a completely new “internet” fueled by twitterCool Infographic on the birth of Social Networking. Read more … », facebookCool Infographic on the birth of Social Networking. Read more … » and social mediaIf Social Media were a High School – from Flowtown. Read more … », essentially being fueled by “US”.

Ben Behrouzi, posted an article today that captures the movement of the real-time web and how there is a need for integrating and sharing this new mountain of content that is created daily and how “WE” are creating the new “Web that will take the form of a living breathing database”.

“What is clear is that our daily use of the Real Time Web’s driving platforms — Twitter, Facebook and the like — is unprecedented. The Internet is no longer simply just a disconnected 3rd party container of tops down aggregation, “We” is now part of its determination. And, searchLeapFish Enables Search 2.0. Read more … » as we know it will soon change to accommodate, thereby delivering a completely different experience of the Web.”

The new web will require new tools to address the bottoms up approach to content and interactions that occur in real-time. Ben Behrouzi does an excellent job of giving us a sneak preview as to why this movement is critically important to the search industry and how “WE” are influencing the internet today.

About The Author

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Mark Kithcart is a marketing strategist, San Francisco area marketing consultant and new media communications executive with deep experience in online/offline marketing, online media, social media and brand development. 18 years of management and leadership experience in the successful development, execution and control of various aspects of complex technical and business projects. Senior-level executive and strategist at a wide range of companies, from start-ups to large multinational organizations including, HP, Agilent, Bechtel and more. Specialties - Integrated marketing & communications strategies - Content marketing strategies - Social media marketing / new media strategies - Public speaking & presentations - Digital marketing strategies - Channel Partner outreach and development Marketing, content marketing, online marketing, offline marketing, synergistic marketing, SEO, SEM, social media, web 2.0 technologies, online social communities, media, interactive media

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